The CW Source

I am very excited that there is going to be a Supernatural panel at Comic Con. Unfortunately, I'm not going to be there (poor planning on my part, I guess) but I'm hoping there will be reports/videos posted on the web so I know what goes down.

And I can't imagine a Supernatural that doesn't focus on two brothers. They make the show.

RE: SUPERNATURAL MAGAZINE

Now available for preorder through www.cinequest.com

You may order the first issue alone or subscribe to 6 issues.

Sarah, thank you for posting this article. Although you were asking for feedback concerning Comic Con and Kripke's original concept for the show, to me the article's inherent message was about the show's promotion (or more specifically, lack of).

I am glad that Kripke came up with the "Route 66" brainstorm, otherwise, we wouldn't even be blogging about this, right :) ? As for Comic Con, I'm hoping that Kripke & Company's attendance will draw in more viewers to the show.

I do a fair share of traveling and am sorry to say that 30% of the time, I have no access to the CW from my hotel/destination. Therefore, in all fairness, I do acknowledge that this is a contributory factor towards the show's lackluster ratings. Also apparently, the Nielsen Media Research selection committee isn't interested in soliciting information from upper middle-class suburbanites in the 30-40 year old age range because Lord knows I have returned many applications that they have sent me throughout the years and to date, none such coveted box is in my house, nor in that of anybody I know.

That said, I am very disappointed in the CW's (as well as CBS' and Warner Brothers') seemingly deliberate lack of promotion of the best show this network has to offer. Perhaps they are hoping that the fans will do 90% of their work for them (which we are); or that perhaps the show will garner a greater audience purely by osmosis. Sadly, the only promotion I have seen of this show has been one billboard that was shared with the SV cast, and Supernatural previews at the end of Smallville - the latter akin to preaching to the choir. So Sarah, can you please direct the powers to be to your "...new_ hunters" blog (where, as you know, comments continue to abound) if you haven't already, and have them peruse the myriad of excellent marketing suggestions in addition to the ones listed here? Thank you!

I have no comment in regards to comic con, but i am glad that Kripke's original idea failed.

I'm usually a chicken when it comes to creepy and scary shows/movies, etc. But this show captured me. Never mind that those two men are very very sexy, the entire show is just... intriguing.

I'll admit their are times when i have to change the channel because i know i can't handle the scare that's approaching, but i'm hooked and can't wait until next season starts.

Nothing needs to change as far as characters go. The brothers' are all we need. Maybe add in some Ash and try to bring back the roadhouse but that's all. Like the old saying goes, "if it ain't broke, don't fix it".

Hermitme: good news: Supernatural Magazine is coming out in September.

If you're an avid reader the first novel "Supernatural: Nevermore" will hit bookstore shelves in August.

Of course I didn't hear about these from the CW.

I agree with those that say the CW isn't doing squat to advertise SN. As far as the fans are concerned, SN is the CW's red-headed step-child. The CW should take the hint from SciFi and advertise the crap out of SN the way SciFi advertises the crap out of BSG and Dr. Who, both who don't have near the ratings that SN does. How about an SN magazine? SN action figures? How about the CW get some good marketing people to push the show? The fans can only do so much, and we have. The CW has to do its part, which it wont.

I think we fans are the best advertisers for the show and many have gone beyond duty to make SN visible. However, that will definately be embarrassing with the introduction of Rubella, and we hard-core original fans have to explain to the new fans that, "no, really this is a good show, or it was anyway."

Yes Mr. K, the show about two brothers should stay about two brothers, not about two brothers and the two hot females who, btw and better hunters than the boys. Say what? Why bother with the brothers then? Go with the chicks and just change Supernatural to Supernaturalettes. And I will be watching something else.

The cw has taken a wonderfully written show and is about to destroy it. How? By adding two unneccessary characters, who only ruin the on going movement of the plot and wreck established character chemistry. Worst it seems the two main characters might receive a personality overhaul. Sam is becoming surprisingly different (or a killing kind of Jerk). Characters are suppose to evolve with a story, not be changed or rewritten during the middle of it. Sam going from accepting the war to cold bloodied killer, dont fly with me. The first episode (from the sides)of season 3 is also apparently being written surprisingly like FMA. Im starting fear that I might be capable of writing the next season better.

Fans are doing much more than the CW to promote this show it seems, I hope tptb do better with Season 3.
Comic Con is a good move - so long as we don't have to meet Rubella! Those 'crazy-passionate' dedicated fans won't much like it if their fave show turns into a soap with girls added for romance and sexual tension stuff. That would be a completely different show.

Don't think 2 new characters are what is going to turn this show into a 'hit-hit', better promotion will though!

And don't forget promote_spn over at livejournal.

Speaking of advertising and "Are You Watching Supernatural?" (which is a rockin' campaign, BTW), check out Team Winchester. There are graphics, printables, even real-world merchandise and a myspace to help promote the show!

I totally agree with you Meg! I really think they should be giving this show more advertising time. My sister and I have been running a small campaign called "Are You Watching Supernatural?" which includes a bunch of promos we've made, and it is so easy to find different things to promote this show! I wish the CW would use them.

I really enjoyed that interview with Kripke, and yes I am very glad the journalist idea failed. It's just not a show without the Winchesters!

Is it not just sad that the we Supernatural fans drive ourselves damn near crazy getting the word out for this show and the network its working for seems to care less and is happy doing the minimal in advertising. This show would be better appreciated on SciFi or some other channel. CW is what is bringing the show down.

Hey Krip... if you see this... a few things.

A) please be in Chicago in November. I beg you, I am on my knees with Jared puppy dog eyes begging you. ( And drag your boys with you)

B) TAKE BACK YOUR COMIC BOOK WTFH ARE THEY DOING WITH IT!!!! Too many contradictions already. MAKE THEM STOP. I have writers and I can probably suggest artists that will not leave such gapping contradicting holes.

C) I love you dearly, your fans love you dearly and you just rock plain and simple. We will keep pushing for you, just keep true to your baby.

"how he could reshape it as a buddy show, or even a show about two brothers"

That's right, so why the barbies?
What's wrong with Kripke and CW? Can't they understand this show is successful because it's about two great characters, played by two amazing actors?
Why did they have to transform that into another crappy soap?

I want the old show back!

I definitely believe that if the CW spent half as much time advertising Supernatural as it did advertising ANTM and SV, it would get more viewers. Maybe try to get it on Sci-Fi. Go tell all the Dark Angel fans that miss Alec about SN. Maybe, just maybe, try running that awesome promo with the poem during a show OTHER than the one it's advertising. Jsut a few suggestions...