What do centuries-old Cuban recipes and the internet-age have in common? How can sauteed Vidalia onions, extra-virgin olive oil and black beans and rice have anything to do with Google? Or Yahoo? Absolutely nothing - if you ask me - except that they're tethered together like a baby with his umbilical cord.
That's the new reality as I tangle with the mind-numbing vocabulary of search engine optimization, meta-tagging and social media. Feels like I'm learning Chinese or some other highly complex language that doesn't make sense. But the experts say it all translates to cents (and dollars) ... with the miracle of the search engine.
10 months into my experiment of launching an on-line specialty food company, I'm working to improve the website for the Crews family business. What would great-grandfather Julio have to say about all this? And what does it have to do with authentic Cuban Food. I'll find out in another week when we unveil the new Old Havana Foods. And I'll be glad when it's over.
I'm trying to boost what they call the search engine optimization (which means you improve the odds of being picked up on a Google search). So I've had to read, "Web-Marketing for Dummies," consult with my computer genius and read page after page of web marketing material.
It's enough to make an old English major feel Googley-eyed!
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