They've extracted their revenge for all those years we kicked sand in their face. The computer nerds are the new "masters of the universe," if you ask me. And they had their way with me this weekend - as we toiled to revamp my Old Havana Foods website. It's part of a top-to-bottom retooling that's been as about as much fun as having your pupil's dialated.
As a former English-major and avid reader, it's hard to stay awake reading poorly-written manuals on Google adwards and keyword analystics. You might as well club me over the head if you hand me a book on web marketing. As necessary as it is, I prefer a visit to the proctologist over a session with my friendly neighborhood computer tech.
But as I've discovered, to survive as an on-line business, you have no choice but to verse yourself in the language of search-engine optimization and meta-tagging. It's as important as the product itself. I can offer my centuries-old Cuban recipes and the world's best black beans and rice. But it doesn't amount to a hill of beans (or frijoles negros) if my family-owned and operated business doesn't get picked up by search engines.
So for the foreseeable future, whether I like it or not, "Web Marketing for Dummies" is required reading. Even if it puts me to sleep.
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